Niclas Hoflin is founder, designer and maker at Rubn, a Swedish lighting company that successfully marries contemporary Scandinavian design with age-old manufacturing techniques. Hoflin’s fascination with light began in his childhood, however it wasn’t until the age of 30 that he found his calling as a designer; a calling he takes seriously.
“If you wish to pursue life as a designer, you have a responsibility,” he says. “You have a responsibility to design things that actually work, that give people value for money, and that improve their lives.” This highly considered approach fuels the creation of each new Rubn light.
While Hoflin is passionate about the value of design, he is also aware that it only plays a supporting role in helping people achieve greatness. “A lamp is just a lamp – but if it gives you the light that you need in that moment, then a lamp is everything…and I have succeeded as a designer.”