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Melbourne Showroom Preview
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Exclusive previews of Fred International’s new Melbourne apartment concept showroom for VIP clients, prior to the official launch. Fred’s apartment is set in a heritage warehouse in Collingwood Melbourne, showcasing the best Scandinavian brands. Open Wednesday 17th and Thursday 18th January, 10am-8pm Please email mel@fredinternational.com.au to set up an exclusive viewing. Limited spaces available. 

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Rubn Lighting in Toby's Estate by Studio Tate
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Australian coffee brand Toby’s Estate collaborated with Melbourne interior architecture practice Studio Tate to create a café on the ground floor of the new Commonwealth Bank office building at Darling Square.

Crafted with an ode to the old days, the moment you step foot into the opulent yet restrained space, you are greeted with the Long John Pendant by Rubn Lighting hanging in still suspense across the length of the service counter. At once warm and inviting, the pendants become a design feature in their own right. 

The interiors feature rich tones and warm, metallic finishes to evoke the gravitas of traditional treasury design and the gold they guard within their walls.


Photography by Felix Forest

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Kråkvik & D’Orazio for Fogia
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Following the ‘Fred Presents Fogia’ showcase earlier this year at Denfair, Fogia have released a stunning new shoot.

Fogia's interpretation of Scandinavian design often muses on the unique role of light in northern latitudes, where the sun rarely shows itself across a large part of the year. The dream of free-flowing natural light and its deeply emotional value in the Scandinavian sensibility continue to inspire Fogia’s lifestyle proposition.

Inspired by musings on Scandinavian light, the collection has been captured by Norwegian stylist duo Kråkvik & D’Orazio and photographer Jonas Bjerre-Poulsen (founder of Norm Architects). The resulting photography provides a rich imagining of the unique role of natural light in the Scandinavian way of life.

The Fogia collection is available exclusively in Australia from Fred International.

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Designer Rugs Photo Shoot in Fred International Sydney
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The Fred International Sydney showroom played the perfect part as the backdrop to the new Designer Rugs collection – Transient; a journey through time, materials, pattern and emotion.

The contrast between a demure background of Scandinavian furniture and clean minimalist accents helped to bring out the unique personalities of each rug, evolving into a playful myriad of textures and tones.

Together with the talented team at Designer Rugs, we infused an animated energy to the Sydney showroom space and highlighted the new Transient collection in its best light; a true symbiosis of style.

Featured in order of appearance:


Bollo Armchair by Andreas Engesvik for FogiaDrum Table by Swedese.

Astoria 15 Arms Light from Rubn LightingLamino Chair by Swedese.

Saxe Easy Chair from By LassenBoss Cabinet by Bo Westerdahl for Fogia