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Everything You Loved at Denfair
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Thank you to everyone who visited us in Melbourne for Denfair 2017. Australia’s leading design trade event took the industry to new heights yet again, and we were thrilled to be involved. 

Our Fred Presents Fogia showcase (with lighting by Rubnsaw the Australian debut of new works by some of Scandinavia’s leading designers. Firm favourites included the Andreas Engesvik Dini Sofa, Nina Jobs Poppy Pouf, Big Sur Coffee Table by Simon Klenell & Kristoffer Sundin, Rubn Lord Bouquet Pendant, and Monica Förster Retreat Sofa

Designed by Angela Harry, with art direction by Simone Haag, the Fred Presents Fogia presentation was distinctly Scandinavian yet incredible current in materiality and form. As Design Daily noted, "The stand was intricate and personal with woven cane providing a softening effect."

For those who didn’t make it, and even for those who did, browse the collection here, and enjoy this photographic recap, beautifully captured by Melbourne photographer Dan Hocking. 

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Monica Förster’s New Future Classics for Swedese
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About Monica Förster

Monica Förster is both designer and creative director for iconic Swedish heritage brand Swedese. Born in 1966, she grew up close to the Arctic Circle in the very north of Sweden and trained at Beckmans School of design and the University of Arts, Crafts and Design. Förster is represented in the International Design Yearbook. With an impressive portfolio behind her, her work has been featured in some of the world’s most renowned galleries such as New York’s MOMA, and she has received many awards including Elle Decoration Designer of the Year.

Monica’s approach to design is unique therefore it is based on many feelings and contradictions - creating something new, powerful, useful and poetic. Her inspiration stems from northern Swedish handicraft, the elegance of high fashion and nature itself.

“I sometimes say that I’m not interested in form, but that may not be entirely true. What I mean is simply that the idea behind each project is more important. When the ideas is set, I focus on shape, colour and detail.” - Monica Förster

Fred International has the pleasure of introducing four “future classics” by Monica Förster for Swedese’s new 2017 collection.

  1. Wood Sofa

    Wood is characterized by clear lines and its distinct wooden frame. In both shape and choice of material, Monica Förster reflects the Swedese design tradition and vision of creating elegant furniture that combine strong wooden details with textiles. In particular, the wooden frames of each sofa have been carefully selected and treated, in order to have the finest quality of natural grains present in the wood. 

  1. Coffee Bean Table

When designing Coffee Bean, Monica Förster sought inspiration in nature, in line with the Swedese tradition. The name explains the shape, which follows the curved shapes and organic materials of a coffee bean. Specifically, the table also engages in a dialogue with the archives of Yngve Ekström and his design aesthetics, which often took as their starting point a particular shape he had noticed in the rich nature outside his home. In this way, it symbolizes the history of the company, while also pointing forwards to the future. 

  1. Guest Armchair

Monica Förster’s Guest is easily recognized by its distinct use of bentwood as well as its graceful measurements. Its delicate size allows it to fit in any setting without taking over. In addition, it is designed to be especially comfortable to sit in, which makes it perfect for both working and socializing. The name alludes to the designer’s underlying desire to create a chair for people to feel at home in.

  1. Pond Table

The contrasting materials and structures enhance the organic shapes that define Pond. The monochromatic colour scheme brings harmony and a sense of calmness. It is also possible to order a bespoke version of Pond, made from leftover materials from other productions. This sustainable approach ensures that waste is kept to a minimum. Because different stones are used in different productions, the aesthetic effects are varied and cannot be planned in advance, creating a truly bespoke piece of furniture.

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Rubn Lighting in Bueno Vista Hotel by SJB Interiors
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French bistro meets refined Scandinavian design meets 1940s European charm: this striking fit-out by SJB Interiors in collaboration with Tess Regan Design has not only restored the Buena Vista Hotel in Sydney’s Mosman to its former glory, but has entirely elevated the immaculately finished hotel.

The designers have captured the elements of the original 1940s feel – dark mahogany, French-inspired glass panelling and cobblestone flooring, and updated it with neutral tones, contemporary timber, polished concrete and curved glass.

The long bar with sleek mahogany cladding is accented with the Long John pendant light by Rubn Lighting. Featuring raw brass lampshades attached to the iron frame and hung via stylish leather straps, this stunning feature adds a certain warmth and romantic touch to the masculine setting.

The restrained and understated design of Bueno evokes a feeling of surprise and sophistication. Cohesive, understated and quietly confident; it’s not often that a hotel refurbishment takes your breath away.

Photography by Felix Forest, via our friends at Yellowtrace. 
Interiors by SJB Interiors and Tess Regan Design.

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Denfair 2017 - Fred Presents Fogia
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Following its debut at the Stockholm Furniture Fair, we are thrilled to present Fogia’s 2017 collection in an exclusive reimagining for the Australian market at Denfair, Australia’s premiere design trade event, from June 8 to 10 in Melbourne. 

Continually challenging the notion of Scandinavian design in a contemporary context, this unique Denfair showcase will see the debut of new works by Scandinavia’s leading designers including Luca Nichetto, Note Design Studio, Andreas Engesvik, Nina Jobs and Monica Förster.

Fogia is a Swedish heritage brand transformed, committed to moving Scandinavian design forward whilst honouring timeless quality and craft. Fred presents Fogia will be complimented with lighting by Rubn

Find us at stand No. 911, Melbourne Convention & Exhibition Centre.

Professional registration is free and is now open.