Poodle Easy Chair

The Poodle is a series with a strong, highly individualistic expression, with the various items sharing the sibling characteristics of gently rounded forms and a welcoming personality. The bold design is strikingly different, yet the look feels agreeably familiar, thanks to a flirt with historic lines. After first being exhibited in the autumn, Poodle easy chair and chair are now being launched on the market and will be followed later in the year by three sizes of matching tables.

The series was initially unveiled in autumn 2022 as part of the PLUS1 project. This project is an initiative from the designer Alexander Lervik that aims to give young female talents an opportunity to be seen in the otherwise male dominated design industry. The Poodle is the successful outcome of the very first PLUS1 project, undertaken with Anna Herrmann. With the chairs now available for sale, Johanson Design is also proud to present a new series of three tables that exhibit the same distinctive design characteristics.

In the words of Anna Herrmann, “Our aim has been to build on the personality and charisma that are the defining attributes of real-life poodles, and to increase the size of our own Poodle family.” The tables exhibit their own strong identity, making them eye- catching as stand alones, while form and expression are further accentuated when the tables are teamed up with Poodle chairs.

A distinctive feature of the series, shared by both chairs and tables alike, is the covered legs that stand proud and steady on the underlying surface. Legs can be covered in a wide variety of textiles. This creates opportunities for the furnishings to exert a strong presence as a statement piece in any context, or to blend seamlessly into the rest of the setting.

Availabilty : 18 weeks


designer country of origin warranty
Alexander Lervik Sweden


Easy chair W 87 / H 76 / D 77 / SH 40


Fully upholstered chair/armchair with moulded seat frame in polyether. Foam which meets the highest fire classification CMHR- Combustion Modified High Resilience, is available for all models on request. The base is made of finished / lacquers metal (Poodle chair).

Fire certificate (BS EN 1021-1 & 2) All steel parts are recyclable.

Before we finish the chrome/lacquer all grease/oil is removed by alkaline wash and then sent for destruction. The lacquering is produced by electrostatic epoxy powder coating that gives a minimum of waste. The electrostatic chrome (chrome 3) is recyclable. The plastic parts that are used are recyclable by grinding. All upholstery and frames of synthetic material are totally without C.F.C. emissions. All glue is water based.


We do not offer a satisfaction guarantee. Please select your products carefully.

If a product is faulty it will be replaced by an identical product. Please refer to individual manufacturers for warranty periods.

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Alexander Lervik

Alexander Lervik is one of Swedens most well known designers, collaborating with a number of national and international producers, including Moroso, Zero, Designhouse Stockholm and Johanson. Though his main focus is lighting, furniture and product design, he also creates concepts for hotel and restaurant interiors and collaborate with fashion brands.


Throughout the years, Lervik has received a number of awards, amongst them Red Dot award, Best of The Best at 100% design, +1 Best in show at Stockholm Furniture fair, Utmärkt Svensk Form and the prestigious award Design S. he is represented at Nasjonalmuseum in Oslo, Nationalmuseum in Stockholm and the design museum Rhösska in Gothenburg, Sweden.